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Marketing mix elements product a good marketing strategy must have the decision on what product they are going to offer to the consumer the product in the marketing mix strategy is the combination of goods and services a company will offer to the customer (armstrong & jotler, 2011) . 4 ps of marketing mix and marketing essay paper writing service is only a click away with our essay writing service get a cheap marketing essay now. The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (kotler, keller, brady, goodman, & hansen, 2009, p 866). Essay on marketing: meaning, definition and concept everybody lives by selling some products, services or ideas generally, marketing is considered as selling and promotion however, making a sale, ie, selling is the old sense of marketing in its new sense, marketing is satisfying customer needs .
Introduction it has already become a commonplace to say that marketing is now constantly evolving and changing marketing approaches are . In the light of the fact that marketing can influence the consumer’s behaviour and the services marketing mix can assist higher education institutions in developing a holistic and well thought-through service offering, the seven services marketing mix elements (service product, price, promotion, distribution, people, physical evidence and . Market segmentation is classified into four methods which are geography, demography, psychology and behaviors (hall et al, 2008) marketing mix marketing mix is defined as “those elements of a firm’s marketing strategy which are designed to meet the needs of its customers”.
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In this essay, i am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix. A strategy commonly utilised is the “marketing mix” this tool is made up of four variables known as the “four p’s” of marketing the marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. For many people, the concept of “marketing mix” is the first thing that they come up with when we ask the question of “what is marketing”.
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